From here you need to show how you can save the day and the future of the company.
“The mistake I see a lot of people make is talking solely about themselves,” Johnson says. “Companies want to know what you can do for them, how you can make them better, how you can fit in and augment a team.”
The marketing executive says the next section should “summarize your thoughts” and then move to a call to action, which he says is a ball too often dropped by applicants.
“Show all the way through the end that you are interested in this job and they would be best served by calling you instead of other candidates,” he says.
While a biography on yourself is important, too much can lead to grandstanding which will backfire, says Janke.
“You should definitely speak of your previous professional experience and how it is specifically relevant to the position you are applying for, but be sure not to needlessly boast," he said. “If it does not pertain to the position, best to leave it out.”