Toilet paper isn’t the sexiest product to promote but Charmin are so good at social media, they were hailed the “sassiest brand on Twitter” by Time Magazine in 2014 — an accolade they responded to with typical humor, writing “we prefer cheekiest.”
Five years later and Charmin are still at the top of their Twitter game, embracing toilet humor to entertain their 82,000 followers. With their genius hashtag #tweetfromtheseat and the heart of their social strategy, they’re still as witty as ever. On National Toilet Paper Day (yes, it’s a thing) on Aug. 26, 2014, Charmin enlisted the help of Times Square’s infamous musician-performer “The Naked Cowboy” to distribute 20,000 free rolls of toilet paper, promoting the stunt on Twitter with the caption, “Dumps like a truck.”