Before retiring to become a consultant and speaker, Wayne Strickland spent 38 years at Hallmark, the greeting card company that controls 44.4 percent of the share of the combined U.S. paper and e-card markets.
Strickland was Hallmark’s team leader for the company’s biggest customers in North America, including Walmart, Sam's, and Target. He also led the launch and development of the Hallmark Greetings business across multiple Amazon platforms.
Since leaving the company, Strickland has been a regular speaker on the topic of leadership based on his time at Hallmark. He’s also the author of “Get Over Yourself, Decide to Lead: Insights from Hard Lessons Learned.”
Work + Money asked Strickland to share 20 lessons from his career. Here’s what he told us.