After Tyra Banks gave an empowering seminar to women at Stanford about personal branding, professor Allison Kluger immediately reached out to the model and businesswoman. Kluger recognized the wealth of information Banks had from years of real-life experience in the public sphere. So, according to one of the many videos Banks shared about the experience, the two started executing a specific lesson plan for graduate students at the university’s business school.
The class was a “compressed class,” which means they met three times per week for three hours sessions. The entire experience only lasted two weeks. But within that truncated time, many valuable bits of information were imparted. Banks shared much of that information online for free, though you obviously had to be an actual student to get the full experience.
While Banks has a treasure trove of knowledge from her own experience in business to share, she chose to bring in social media expert Gary Vaynerchuk to talk even more specifically about social media and branding. Vaynerchuk is a renowned social media guru with a rabidly loyal following who seemed to figure out how the different platforms worked for different people long before most people were even on them. His insights combined with Banks real-world knowledge of more traditional business (in the entertainment sector) filled their class collaboration with juicy and helpful nuggets for both budding entrepreneurs and anyone looking to build up – or just better understand – their personal brand.
Some of these lessons were garnered from the feedback Banks got from her students after the sessions. Others are available thanks to streaming and sharing services online from both Tyra Banks and Gary Vaynerchuk. In fact, their post-class question and answer session was streamed online so you can see the two moguls thinking and responding in action. Many of the experiences from the students are shared using the hashtag #BRANDProjectYou on both Twitter and Instagram.