Top 20 Earners on Instagram
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While Instagram has inspired the photographer in all of us, some users have created image feeds that they've been able to turn into serious cash. From world-famous athletes to fashion designers, these Instagram users are making bank via sponsored posts on the social media site, according to Buzz Bingo.
Buzz Bingo’s figures were determined by multiplying the estimated cost per sponsored post, as determined by Hopper, by number of posts hashtagged #ad on Instagram in a person’s feed. Figures are through late 2019.
20. Aimee Song
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Instagram username: aimeesong
Followers: 5.5 million
Pay per #ad post (estimated): $19,000
Instagram income (estimated): $444,000
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Aimee Song is a fashion influencer who started a blog called Song of Style a decade ago that never stopped growing. She's added best-selling author and fashion designer to her list of accomplishments. She has more than 5 million on Instagram and earns $19,000 per post.
19. Ulisses Jr.
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Instagram username: ulissesworld
Followers: 6.9 million
Pay per #ad post (estimated): $16,000
Instagram income (estimated): $476,000
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Ulisses Jr. is a fitness star and bodybuilder. He's turned his passion and success in the fitness world into several businesses selling fitness supplements, clothing, accessories and workout programs.
18. Simeon Panda
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Instagram username: simeonpanda
Followers: 5.8 million
Pay per #ad post (estimated): $13,000
Instagram income (estimated): $549,000
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Simeon Panda is a fitness influencer known for Musclemania competitions, training seminars, modeling and bodybuilding. He has 5.8 million followers on Instagram and 12 million followers across various social media platforms. He’s earned $549,000 selling #ads on Instagram, but like many of the folks on this list, he also uses it to sell items from his businesses like e-books and training gear.
17. Tara Whiteman
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Instagram username: taramilktea
Followers: 1.3 million
Pay per #ad post (estimated): $10,000
Instagram income (estimated): $752,000
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Tara Whiteman, known better as Tara Milk Tea, is an Australian lifestyle blogger and Instagram influencer. She shares photos of what she eats, where she travels and the clothes she wears, among other things. While studying design in college, Tara started sharing her fashion sketches on social media, but as her following grew, so did her brand. She’s made $752,000 in #ads on the platform and has 1.3 million followers. She had the most disclosed ads of the group with 73.
16. Bella Hadid
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Instagram username: bellahadid
Followers: 27.6 million
Pay per #ad post (estimated): $86,000
Instagram income (estimated): $949,000
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The world got to know Bella Hadid when her mom, Yolanda Hadid, starred on the reality TV show "The Real Housewives of Beverly Hills." Bella and her sister were occasionally on episodes of the popular program. Like her mom, sister and brother, Bella is a model. She has 26.6 million Instagram followers and has earned an estimated $949,000 on the platform.
15. Camila Coelho
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Instagram username: camilacoelho
Followers: 8.5 million
Pay per #ad post (estimated): $28,000
Instagram income (estimated): $952,000
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Camila Coelho turned her love of beauty and fashion into a business. The influencer has a massive following on Instagram and YouTube, and attends fashion weeks all over the world. Revolve partnered with her to release the "Camila Coelho" collection.
14. Priyanka Chopra Jonas
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Instagram username: priyankachopra
Followers: 47.8 million
Pay per #ad post (estimated): $271,000
Instagram income (estimated): $1.08 million
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Priyanka Chopra is an Indian actress, singer, film producer and former pageant queen. She won the Miss World 2000 pageant. Now, Chopra is one of India's highest-paid and most-awarded stars. The world tuned into her extravagant wedding to singer Nick Jonas in 2018. While she has 47.8 million Instagram followers, it appears she doesn't spend too much time selling things on the platform. She’s only had four #ads appear in her feed.
13. Gareth Bale
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Instagram username: garethbale11
Followers: 42.8 million
Pay per #ad post (estimated): $218,000
Instagram income (estimated): $1.09 million
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Gareth Bale is a professional football (soccer) player. The Welsh athlete plays for the Spanish club Real Madrid. The 30-year-old also plays for the Wales National Team. He earns about 15 million euros from his salary and has brought in an additional $1.09 million from Instagram.
12. Emily Ratajkowski
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Instagram username: emrata
Followers: 25 million
Pay per #ad post (estimated): $81,000
Instagram income (estimated): $1.13 million
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Emily Ratajkowski is an actress and model who has 25 million followers on Instagram. While Ratajkowski has only made $1.13 million on the platform, she's turned her incredible following into a loyal fan base for a variety of other products, including her clothing company Inamorata. She was in the movies "Gone Girl" and "I Feel Pretty."
11. Virat Kohli
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Instagram username: virat.kohli
Followers: 46.9 million
Pay per #ad post (estimated): $196,000
Instagram income (estimated): $1.18 million
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Virat Kohli is a cricketer who plays for the Royal Challengers Bangalore in the Indian Premier League. He's been the team's captain since 2013. The right-handed top-order batsman is considered one of the best in the world. He shares snaps from his life, work and sponsorship deals with his Instagram followers.
10. Khloe Kardashian
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Instagram username: khloekardashian
Followers: 102 million
Pay per #ad post (estimated): $598,000
Instagram income (estimated): $1.2 million
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"Keeping Up with the Kardashians" made the entire Kardashian family famous, including Khloe. Like her sisters, Khloe also uses the site to sell a variety of products.
9. Ronaldinho
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Instagram username: ronaldinho
Followers: 50.5 million
Pay per #ad post (estimated): $256,000
Instagram income (estimated): $2.6 million
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The Brazilian former professional football (soccer) player mostly played in the attacking midfielder position, but occasionally worked as a forward or a winger. His Instagram income is reported at $2.6 million with just 10 #ad posts, but those numbers could increase as he secures more sponsorships with companies. He has more than 50 million followers on the platform.
8. Kylie Jenner
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Instagram username: kyliejenner
Followers: 156 million
Pay per #ad post (estimated): $1.27 million
Instagram income (estimated): $3.8 million
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Like her sisters, Kylie Jenner owes her fame to the still-running reality TV series "Keeping Up with the Kardashians." She's been on the show since 2007. Jenner launched her own cosmetic company as well, which she promotes heavily on Instagram to her 156 million followers.
7. Zlatan Ibrahimovic
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Instagram username: iamzlatanibrahimovic
Followers: 40.4 million
Pay per #ad post (estimated): $200,000
Instagram income (estimated): $4 million
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Zlatan Ibrahimovi? is a Swedish professional football player, with a massive following of fans and 31 trophies from his sports career. He's considered one of the best strikers of his generation.
6. Neymar Jr.
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Instagram username: neymarjr
Followers: 130 million
Pay per #ad post (estimated): $722,000
Instagram income (estimated): $7.2 million
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Neymar da Silva Santos Júnior, aka Neymar Jr., is a Brazilian professional football (soccer) player with 130 million followers on Instagram. Neymar plays as a forward for French club Paris Saint-Germain and the Brazil national team.
5. Selena Gomez
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Instagram username: selenagomez
Followers: 164 million
Pay per #ad post (estimated): $886,000
Instagram income (estimated): $8 million
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Selena Gomez is a singer, songwriter and actress who has been in Hollywood almost her entire life. Her career started with a role on the children's show Barney & Friends. Now the world-famous pop star has more than 160 million followers.
4. David Beckham
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Instagram username: davidbeckham
Followers: 60 million
Pay per #ad post (estimated): $357,000
Instagram income (estimated): $10.7 million
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David Beckham’s superstardom has inspired countless people to play football (soccer). The retired English player is the current president of Inter Miami CF and co-owner of Salford City.
3. Kendall Jenner
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Instagram username: kendalljenner
Followers: 120 million
Pay per #ad post (estimated): $611,000
Instagram income (estimated): $15.9 million
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Thanks to the reality TV show "Keeping Up with the Kardashians," Kendall Jenner is a wealthy woman. The model has 120 million followers and counting.
2. Lionel Messi
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Instagram username: leomessi
Followers: 140 million
Pay per #ad post (estimated): $648,000
Instagram income (estimated): $23.3 million
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Global sports stars, specifically football (soccer) players, came in the top spots for Instagram earners. Lionel Messi is an Argentine professional football player. He's a forward and captain for the Spanish club Barcelona and the Argentina national team.
1. Cristiano Ronaldo
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Instagram username: cristiano
Followers: 195 million
Pay per #ad post (estimated): $975,000
Instagram income (estimated): $47.8 million
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International superstar Cristiano Ronaldo lands in the top spot. He has 195 million followers that stay tuned into his personal and professional adventures. Ronaldo plays as a forward for Juventus and captains the Portugal national football (soccer) team.