Taylor Swift's Staggering Net Worth: From Country Darling to Pop Powerhouse
Pop legend Taylor Swift has sold millions of albums, and her tours are always major events. She has just a few more dates in her Eras Tour (her biggest to date), which will gross $2.2 billion when all is said and done.
Her influence is such that she when she recently encouraged young fans to vote, registration spiked on Vote.org by over a 1000 percent. She's even put her mark on the NFL with a new romance in Kansas City Chiefs' tight end, Travis Kelce.
Her music and many brand deals have made her one of the richest women in pop history. Follow Taylor Swift's road to riches that led to her insane net worth.
She Had an Early Path to Success
Taylor Swift is originally from Reading, Pennsylvania and grew up on a Christmas tree farm. Her talent was evident from an early age, and because of this, her parents relocated the family to Nashville, Tennessee.
At 11, she sang the national anthem at a Philadelphia 76ers game and, soon after, won a local talent competition performing LeAnn Rimes’ "Big Deal."
She Can Play Several Instruments
When she was 12, a computer repairman taught her a few guitar chords, and she began to write music.
From guitar, she went on to learn piano, banjo and ukulele.
She Landed Her First Record Contract in 2006
When she was just 14, her performance at Nashville's Bluebird Cafe landed her a contract with Big Machine Records.
This is the record company with which she would record her first six albums.
Her First Hit Single Came Out the Same Year
Her first single, "Tim McGraw," went to the top of the country charts upon its release. The song is not about the country artist but a long-lost summer romance. Swift hopes that when her ex hears it, it reminds him of her and the good times they shared.
"Tim McGraw" was not only a hit with audiences, but critics also praised her writing and vocal abilities on the track. In 2020, "Rolling Stone" placed the single on its "The 100 Greatest Debut Singles of All Time" list at No. 11 writing, "With her first song, Swift immediately showed her Nashville peers she could beat any of them at their own game, acing the classic genre trope of nostalgic country song about how country music is nostalgic."
Her Debut Album Was a Smash – Eventually
Her self-titled debut wasn't a runaway hit when it was released. In fact, it was a bit of a sleeper.
It debuted on Billboard charts at No. 19 and sold 40,000 copies in its first week, which was respectable, but not earth-shattering. Swift didn't even think it was going to do well saying, "I would be incredibly lucky to see this album certified Gold."
As luck would have it, the record kept selling. With five successful singles, it had sold over a million copies in a few weeks, cementing her superstar status.
She Won Her First CMT in 2007
The American Country Music Awards graced Swift with a New Female Vocalist of the Year trophy in 2007, a foreshadowing of much bigger things to come.
She also won Horizon Award for Best New Artist at the Country Music Association Awards as well as a Grammy nod for Best New Artist.
She Never Suffered a Sophomore Slump
Swift's second album, "Fearless," broke records in 2009 with three Billboard Hot 100 top-10 singles: "Love Story," "You Belong With Me" and the title track.
The LP was at the top of the Billboard charts for 11 weeks and was certified multi-platinum in Australia, Canada, New Zealand, the U.K. and the U.S.
The record also won Album of the Year at the Country Music Association Awards and the Academy of Country Music Awards. In 2010, it won Album of the Year and Best Country Album at the Grammys.
She's Obsessed With the Number 13
Swift believes 13 is her lucky number and references it frequently. It took 13 weeks for her debut album to go platinum, four of her singles peaked at No. 13 on the Billboard Hot 100, and she won a total of 13 awards in 2018.
Maybe she's onto something!
Her VMA Win Was Met With Controversy
If Swift wasn't already a household name, she was made one in 2009 when she won a VMA Best Female Video for the single "You Belong to Me."
That was the year Kanye West interrupted her acceptance speech saying, "Yo Taylor, I'm really happy for you, and I'm a let you finish, but Beyoncé had one of the best videos of all time [for 'Single Ladies.']"
Afterward, Beyoncé, who won a VMA for Video of the Year, called Swift backstage to complete the speech West interrupted. Critics, celebrities and fans alike criticized West — he even raised the ire of then-President Barack Obama.
"1989" Was a Successful Musical Departure for Swift – But That Success Came With a Cost
Swift's fifth studio album, "1989," came out in 2014. With it, she shifted gears from country pop to synth-pop.
Where some might fail, she did not — the record sold over 6 million copies in the U.S. alone and had three No. 1 singles on the Billboard Hot 100 — "Shake It Off," "Blank Space" and "Bad Blood."
It was not an easy time for Swift, however. She was consistently in the tabloids and had very public feuds with everyone from Katy Perry to Kanye West. After this period, she took time out of the spotlight.
"Reputation" Was a Comeback and a Response to Her Critics
Swift came back into the public eye with a bang in 2017. She released "Reputation" in an attempt to face and silence her critics.
The single "Look What You Made Me Do" topped the Billboard Hot 100 and broke the streaming record with 43 million views within 24 hours on YouTube.
"Lover" Continued to Set Records
In 2018, Swift signed with Universal Music, and with that move, she changed her contract to allow her to keep ownership of her masters. The "Lover" LP was her sixth chart-topping record; it sold more than 500,000 copies in one week alone in the U.S.
All 18 songs from "Lover" charted on the Billboard Hot 100 as singles in one week — setting a record for the most simultaneous entries by a female artist.
The Fight for Her Masters
The masters for Swift's first five records were lost to a producer named Scooter Braun when he purchased her first label, Big Machine, for $330 million.
Everything she had done prior to "Lover" — her master recordings, album artwork and videos — were now owned by Braun. She had tried over the years to buy them back without success and called Braun a "bully."
Braun sold the masters to an investment firm for $300 million with the caveat that he would continue to earn money from her work. Not to be deterred, Swift had other ideas.
Introducing ... Taylor's Versions
Swift came up with the idea to re-record the albums that she lost ownership of. She's re-recorded her 2006 self-titled debut, "Fearless" from 2008, "Red " from 2012, "Speak Now" from 2010, and "Reputation" from 2017. "1989 – Taylor's Version" will be released on October 27, 2023.
The re-recordings have been met with more critical and fan acclaim than the originals. The track "All Too Well (10-Minute Version)" from "Red – Taylor's Version" is the longest ever single to top the Billboard Hot 100 and is her eighth No. 1.
Swift Did Not Let the Pandemic Stop Her From Creating New Music
In August 2020, Swift surprised fans with "Folklore." Another musical departure, the album features Swift experimenting in the indie and alternative genres, co-creating songs with Aaron Dessner from the National and Bon Iver.
Both the album and the lead single, "Cardigan," shot straight to No. 1 upon release. The album also broke the Guinness World Record for the most album streams upon release by a female artist on Spotify.
In December 2020, she released "Evermore" with the same team of musicians. It, too, went to the top of the charts.
Swift Is One of the Richest Women in Music
So, exactly how rich is Swift? Her net worth is $1.1 billion as of October 2023.
She typically makes about $150 million each year between her music and brand deals, but this year it has been approximated that she'll make about $345 million.
She Has Many Successful Brand Endorsements
Taylor endorses and promotes many international brands, including AT&T, CoverGirl, Verizon Wireless, Diet Coke, Keds, and Target, among others.
These endorsement deals are actually where a significant amount of her money comes from.
Swift Has a Massive Real Estate Portfolio
Swift has invested heavily in real estate.
She has homes in New York City, Los Angeles, Nashville and Rhode Island said to be worth about $81 million and has allegedly paid for some of them in cash.
She Owns a Private Jet
Swift owned two private jets, a Dassault Falcon 50 and a larger Dassault-Breguet Mystere Falcon 900.
In 2020, she parted ways with the smaller plane, the Dassault Falcon.
She's Dated a Few Well-Known Men
Taylor Swift has dated some equally famous men — including Harry Styles, Joe Jonas, John Mayer and Jake Gyllenhaal — over her career.
She tends to write songs about them when the relationship is over — for example, "Dear John" was supposedly about Mayer.
It Appeared She'd Finally Met "the One"...But It Wasn't to Be
Swift's longest relationship to date was with English actor Joe Alwyn, which lasted six years. They were reportedly engaged and looking for homes in London but broke up in 2023.
As Swift has a habit of writing songs about her previous relationships, fans believe Alwyn was not spared — "You're Losing Me" — is rumored to be about him.
She's Won Several Awards Over Her Career
With 11 Grammy Awards, an Emmy (for Original Interactive Program for her "AMEX Unstaged: Taylor Swift Experience"), 23 Billboard Music Awards and a 28-time Guinness World Record breaker, Swift is one of the most decorated musicians of all time.
And at just 32 years old, she has many years ahead of her to achieve greater milestones.
In 2019, Swift Was Named 'Artist of the Decade'
Because Swift has won so many American Music Awards — 32, the most by any artist — the organization named her "Artist of the Decade" in 2019.
She's Been Ranked in Various Power Listings
Swift is indeed a power player — Time magazine has named her one of its 100 Most Influential People, and she was its Person of the Year in 2017.
She's appeared on Forbes' Top-Earning Women in Music list twice and topped that magazine's Highest-Paid Celebrities list twice.
She's also been on its list of 100 Most Powerful Women and was named the most googled female musician in 2019.
Swift Has Added Money to the NFL's Coffers Overnight
It seems Swift is beginning a new relationship, this time with Kansas City Chiefs tight end Travis Kelce. Her appearance at the game sent football fans and Swifties into a frenzy, so much so that there was 400 percent spike in sales of Travis Kelce's jersey, his podcast ranked #1 overall on Apple and he gained more than 380,000 Instagram followers overnight.
The Chiefs' game against theChicago Bears also was the number 1 game of the week, with a 63 percent jump in female viewers. Talk about influence!
And how does Kelce feel about all this newfound attention?
“Shout out to Taylor for pulling up, that was pretty ballsy,” Kelce told his brother on their podcast. I just thought it was awesome how everybody in the suite had nothing but great things to say about her, the friends and family.
She looked amazing. Everybody was talking about her in a great light and on top of that, the day went perfect for Chiefs fans, of course."
Swift Is One of the Most Successful Female Artists in History
With sales of more than 200 million records worldwide, Swift is one of the best-selling music artists of all time.
In fact, New York University is even offered a course on Swift's career successes in 2022. Now that's how you really know you made it!