The competition is fierce, but if you’re looking for an ad to really make your skin crawl, this 1950s offering from Mr. Leggs is a frontrunner. There’s no doubt who is in charge in this image — the man literally has his foot on top of the woman’s head, striking some kind of victory pose, as if he’s a hunter showing off his prized kill.
The underlying message, enforced by her apathetic expression, is that women are something to keep under your shoe. To give it the benefit of the doubt, it’s trying to be funny. It fails miserably.