For $18, you could be the proud owner of the Giant Power Heidelberg Electric Belt. What’s it cure? Nervousness, “all nervous and organic disorders” and erectile dysfunction. How does it work? It shocks your genitalia.
Yes, this 80-gauge belt with five electrodes is designed to send a “healing current” of electricity throughout your groin, which will “strengthen and enlarge this part in a most wonderful manner.”
And medically speaking, how does that work?
”The simulating alternating current forces a vigorous circulation of blood into the seminal glands, enlivening them into a healthy glow,” reads the advert. “They quickly respond to this infusion of energy, dormant nerves wake up and expand, general circulation is produced, youthful vigor displaces the tired-out feeling, natural power returns....The 80-gauge current absolutely doubles the sexual force and power.”
Today, it is not recommended you electrocute your genitals. A generic bottle of Viagra costs about $10 for 10 tablets, according to cost comparison site GoodRx.