"This is personal. For all of us," wrote Reddit user benaffleks. "This is a big moment. A tug of war between tradition and the future. Hedge fund managers live in the past, and continue to look down upon the retail investors. They truly believe that we, the average retail investors, don't know anything about finances or the market (which may be true), and we're just gambling our money away.
"We don't know any better. WE NEED HEDGE FUND MANAGERS TO TELL US WHAT TO DO! SAVE US!
"This is the world they want to live in. This was the past.
"Remember that scene from the Sopranos, where Tony's wife calls to buy 5000 shares of Webonics, after she was manipulated emotionally to do so? Institutions and hedge funds want us to be stuck in that world.
"They're scared of the future.
"They're scared because, so much information is available for free now. There's no more fees for trading. We have large communities that discuss stocks and trading openly.
"We can think and make decisions for ourselves, which scares the F*** out of old school institutions and hedge funds.
"F*** them all. This affects every single one of you, whether or not you're holding $GME."