Life moves pretty fast on TikTok. Even though the video-sharing app has only been available worldwide since August 2018, TikTok is one of the most popular social media platforms in the world with 850 million active users. You can’t browse social media without seeing a TikTok video, and if it seems like many social media stars came out of nowhere, that's because they did.
Part of the TikTok’s popularity is due to its algorithm, which doesn’t rely on follower count to determine reach. Using a mysterious combination of factors, TikTok makes it so almost any video has a chance to be seen by millions and go viral. In fact, some of the top users gained their legions of fans from a post going viral when they had around 100 followers.
Today, stars and influencers on TikTok range from Hollywood celebrities to teenagers who found fame with a simple post from their living room. Many of them have turned that fame into moneymaking operations. Through brand partnerships, merchandise sales and collaborations, top TikTok creators can earn $20,000 to $50,000 a post. And those numbers are expected to rise.
All this earning potential starts by having an engaged audience. The bigger the audience, the bigger payday. These TikTokers have the most followers and are dancing all the way to the bank.