10 Innovative Latino-Owned Companies You Should Know About
The number of Latino-owned businesses in the U.S. continues to grow. In fact, there are currently about 5 million across the country that generate more than $800 billion in annual revenue.
These small yet innovative businesses have been bringing something new to the table in recent years. Each company offers a quality product or service that come highly recommended. Give them a try — we guarantee you won't be disappointed.
Product or service: Sauces and seasonings
Maritza Abreu is the founder and CEO of Pisqueya. The company's delicious sauces and seasonings stem from her Dominican family's recipes that have been passed down for decades.
In 2018, Abreu bottled the family's original hot sauce recipe. She sourced, cooked and tasted each batch and created variations on it. She continues overseeing production to this day. The company recently changed its product line to include Adobo seasoning, also handed down from a family recipe.
De La Calle
Website: De La Calle
Product or service: Tepache
You've found your summer drink! Tepache is a fermented pineapple drink that has been popular in Mexico for centuries. Today, you can get it just about anywhere in the U.S. thanks to De La Calle founders Rafael Martin Del Campo and Alex Matthews, who brought the drink to the national stage.
Created from del Campo's family recipes, De La Calle is said to be healthier and more refreshing than soda, as it contains probiotics and less sugar.
Orlando Pita Play
Website: Orlando Pita Play
Product or service: Hair products
Cuban-born Orlando Pita is a Miami hair stylist with a loyal client base and over 30 years of experience under his belt.
While his haircuts may be pricey, his products are not — and they still give the feel of a true salon treatment. Orlando Pita Play's products are popular among users and social media influencers who tout them as consistently strong with a doable price point.
Website: Garcia Nevett
Locations: Miami, Florida
Product or service: Venezuelan sisters Susana and Isabel Garcia Nevett create chocolate, cookies and desserts by hand using European techniques and 100 percent fine Latin American cacao.
Before becoming a master chocolatier, Susana studied at Le Cordon Bleu in Paris, France. Isabel's background in architecture helped craft modern design concepts for her sister's chocolate, and her background in communications helped build Garcia Nevett’s story and brand.
Product or service: Cleaning products have never been more sustainable! Cleancult uses vegan, natural and safe formulas in all its products. The eco-minded brand is based in Puerto Rico and uses coconuts and other biodegradable elements to keep your kitchen sparkling and fresh.
Cleancult's scents won't harm you either — they're natural and created with orange zest, lemongrass and lavender oils.
Product or service: The makeup world has been completely changed thanks to Beautyblender. Mexican-Portuguese owner Rea Ann Silva created the now most popular makeup sponge on the market while working as a makeup artist on "Girlfriends." The company now has an annual revenue of $21 million.
Silva has since designed more makeup tools and different Beautyblender sizes to make getting ready for a night out that much easier.
Website: Duende District
Locations: Online and a few brick-and-mortar locations nationwide
Product or service: Books
Duende District is primarily an online bookstore that carries adult and children's books by BIPOC authors in both English and Spanish to serve BIPOC communities across the country.
Angela Maria Spring started Duende District in 2017 after finding that most bookstores did not represent communities of color. She told DC Latina, "Our voices were not being centered. I wanted somewhere that would center us, center our voices and our community and offer the books we wanted to read."
Website: Treslúce Beauty
Product or service: Makeup and accessories
So many celebrities launch beauty brands these days that it's hard to keep up. In 2021, Mexican-American singer Becky G introduced her makeup brand, which made an immediate splash with its cobalt blue and yellow packaging.
Treslúce Beauty initially launched with only a few products, but its line has grown considerably and now features almost everything you'll need, including brushes. If you like creamy and highly pigmented shades, give Treslúce a try — and you won't have to break the bank.
Website: BaKIT Box
Product or service: Baking kits
Channel your inner baker with BaKIT Box. Based in Chicago, BaKIT Box is a female minority-owned business that makes baking easy for anyone, no matter their skill level.
Kits featuring recipes from around the globe are delivered right to your door, and everything is pre-measured. All you have to do is mix the ingredients.
Tierra Mia Coffee
Website: Tierra Mia Coffee
Locations: Southern and Northern California
Product or service: Coffee retailer and roaster
Tierra Mia first opened in the Los Angeles County city of South Gate in 2008 and was quickly met with loyal customers and acclaim. In 2011, L.A. Times Pulitzer Prize-winning food critic Jonathon Gold proclaimed it to be one of the best coffee shops in L.A. County.
The business has grown by leaps and bounds since — there are now nearly 20 locations throughout California. First-generation, Mexican-American Ulysses Romero has owned the business since its inception. In 2012, he told The Eastsider of the company, "My intention was always to create the coffee house that a Latino person would want to go to by creating a menu that was appealing to them."