Simmons is a serial entrepreneur. Kind of. He's more than happy to lend the Kiss brand to anything from condoms to caskets, and he really, really likes to trademark stuff. Or at least try to.
In 2017, he tried to trademark the heavy metal "devil horns" hand gesture and was denied, of course. According to Vice, Simmons has attempted to register 182 trademarks, including "Exotic Car Wash," "Naked Car Wash," "Nude Car Wash," "Topless Car Wash," "Symposium of Success," "International Fight Club," "Big Band," "Trophy Wife," "Sextacy," "Dominatrix," "Dominatrex," and "Zipper."
After the devil horns backlash, Simmons defended himself, saying, "Did you know I own the money bag logo? The dollar sign with the bag of money. I own all kinds of things. I own 'motion pictures' as a trademark."
The truth about that is anyone's guess. This is Simmons we're talking about.