LGBTQ Icon JoJo Siwa’s Huge Net Worth Keeps Growing
Richard Shotwell / Invision/AP Photo
JoJo Siwa’s net worth is a whopping $20 million, and she’s only 20. The singer, dancer and YouTuber has been working hard since she was very young and has remained an inspiration throughout her career, not only for children, but the LGBTQ community.
Known for her big bows, colorful clothes and outgoing personality, Siwa is a charismatic talent with a bright future ahead of her.
JoJo Got an Early Start in Show Business
Born on May 19, 2003, in Omaha, Nebraska, JoJo Siwa was destined for the limelight at an early age, thanks to her mother, Jessalynn, who is a professional dance instructor.
In 2013, JoJo became the youngest contestant on Season 2 of “Abby’s Ultimate Dance Competition,” where she competed for the $100,000 prize.
JoJo finished in fifth place, but the experience jump-started her career. Of all the contestants, she stood out for her big personality and fierce performances, even though she had not yet finessed her true talents.
‘Dance Moms’ and YouTube Success
JoJo Siwa’s dance card wasn’t full yet — she followed her stint on “Abby’s Ultimate Dance Competition,” with two seasons on “Dance Moms” and quickly become a fan favorite for always standing her ground against coach Abby Lee Miller.
In fact, her fandom became so great, she became more popular than “Dance Moms” itself.
Siwa began to monetize her popularity on YouTube to massive success — she had 12 million subscribers and 3.6 billion views at the channel’s peak.
A Nickelodeon and Music Star
In 2016, at just 13 years old, she released her debut video and music single, “Boomerang,” which addresses online bullying. To date, it has been viewed 951million times.
Children’s network Nickelodeon soon came calling, and Siwa began her career as one of its main stars. Nickelodeon sponsored her 80-city D.R.E.A.M. tour in 2019.
When Siwa was with Nickelodeon, it had over 500 employees working on her brand alone.
Siwa has won several Nickelodeon Kids’ Choice Awards, including one for “Favorite Social Music Star,” as well as Kids Choice Awards, including “Favorite Viral Music Artist” in 2017 and “Favorite Musical YouTube Creator” in 2018. She toured the world with her D.R.E.A.M. tour in 2022.