Inside Gwyneth Paltrow's Posh Real Estate Empire

The Goop founder is living the good life.

Inside Gwyneth Paltrow's Posh Real Estate Empire

Actress-turned-businesswoman Gwyneth Paltrow is a controversial figure. She's been chastised and lauded for her lifestyle brand, Goop. Some critics say it's a storefront that peddles expensive pseudoscience, while her fans and customers love the products because of their female body-positive vibes.

But love her or hate her, Paltrow has some seriously good taste in real estate. From where she lived as a girl to where she resides now, the Goop mogul has some amazing million-dollar spreads.

See for yourself.

Gwyneth Paltrow's Net Worth

Paltrow can afford so many luxury properties because she's worth about $200 million, largely due to the notorious success of Goop, which grew from a simple newsletter to a $250 million business.

Her Childhood Townhouse

Paltrow lived at this townhouse on East 92nd Street in New York City when she was 12.

It was owned by her mother, actress Blythe Danner, and her father, producer Bruce Paltrow, from 1984 to 1992. Given those dates, she would have lived here until she was 20.

Paltrow was raised in Santa Monica during her early years but then attended Spence School, an all-girls private school in New York City.

The Entry

This townhouse is located on the Upper East Side and has a very sizable 7,205 square feet of living space with seven bedrooms, seven full bathrooms and two half-baths.

A marble staircase and black-and-white checkered marble flooring create a dramatic entryway.

A Huge Price Increase

Living room at Gwyneth Paltrow's childhood house

The 1891-built Renaissance Revival townhouse is 20 feet wide and features many large windows letting in an extraordinary amount of light.

It went up for sale for $15.5 million in late November 2020 and last sold in 2009 for $4.725 million. That's a 228 percent price increase.

Paying for Luxury

The home has five floors, all accessible via the main stairway. According to the listing, the home's historical details have been "meticulously maintained," but there's no mention of a renovation to explain the huge price increase.

Maybe there doesn't need to be a justification. That's because New York City real estate has ballooned throughout the city's five boroughs, with the median home price throughout the city nearly doubling from 2010 to 2019.

The Kitchen

When Paltrow lived here, real estate was much more affordable. Of course, this would still have been beyond the means of most people's salary.

Paltrow's mother is a prime-time Emmy Award-winning actress, and her late father was a Brooklyn native and industry executive who produced the 1980s hospital drama "St. Elsewhere."

'Fix You'

Bruce died in 2002 at the age of 58 from complications resulting from pneumonia. Paltrow was close to her father, and his death was devastating.

Her ex-husband and Coldplay frontman Chris Martin wrote the 2005 hit "Fix You" for her.

"'Fix You' was about him trying to put me back together after my dad died," Paltrow said in 2015.

The Dining Room

The almost mansion-like townhouse features six wood-burning fireplaces that ooze Old World charm, floors that mix marble and wood, and intricate crown molding.

The Living Room

At the age of 15, Paltrow spent a year as an exchange student in Talavera de la Reina, a city in Spain, learning Spanish.

Paltrow said the experience changed her life and that Spain "became a second home."

In 2003, Talavera de la Reina named her its la hija adoptiva, meaning "adopted daughter."

The Library

The library is classy as heck, with wood-paneled walls, a wet bar and wood flooring stained a charcoal color.

This is located on the third floor. The level also includes the master bedroom with two bathrooms.

The Master Bedroom

The master bedroom, located across from the library, measures about 320 square feet and features two dressing rooms, a half bath and a full bathroom.

Lots of Light

Two additional bedrooms are located on the fourth floor.

This one is similar in square footage to the master and has a walk-in closet with an ensuite bathroom.

A terrace is connected to the bathroom across the hall.

The Children's Room

The children's room or guest bedroom features white-and-green floral wallpaper with matching bed sheets and curtains.

This one is located on the fourth floor and has access to the terrace.

Stained Glass Windows

Since the house features some original features, we're going to assume this stained glass window is either original to the house or old enough to feel original to the home.

A big selling point on the listing is the home's abundance of windows and that it "benefits from the most extraordinary light at all times of the day and during all seasons."

The Courtyard

There's an incredible courtyard that's flush with plants and antique brick walls draped in ivy.

Altogether, including the terrace, the courtyard, deck and front area create an additional 934 square feet of space.

The courtyard features "a magical orange tree that bears fruit all year long." Maybe its secret comes from the magic sold by Goop?

Paltrow's Chic NYC Apartment

Paltrow and Martin bought this penthouse in NYC's Tribeca neighborhood for $5.146 million in 2007.

It's located at 416 Washington Street, in the tower building at the posh Riverloft Condominiums, near the Hudson River.

A Real Designer Pad

The 3,892-square-foot condo was designed by Paltrow in conjunction with Roman and Williams.

Paltrow called the high-end designers up after seeing their work at a friend's house and asked them to come work on her place.

The swing pictured here is made from an antique Indian door and has silk, light pink pillows.

Consciously Uncoupling

Paltrow listed this apartment for sale for $14.25 million in 2013, around the same time she and Martin began "consciously uncoupling" before officially divorcing in 2016.

It was on and off the market over the years and finally sold in 2017 for $10.7 million.

Via Goop, she posted a small "tour" of the apartment while it was still for sale, presumably to get the attention of a buyer.

The Kitchen

The kitchen features a huge central marble island and white hardwood flooring, white cabinets, and a marble farmhouse sink with a matching backsplash.

There's more than enough room to cook, which makes sense, given Paltrow's love of cooking.

The Foyer

Robin Standefer, the co-founder of Robin and Williams, told Goop that she wanted to make the foyer "this long, great room — what you'd find in a proper English home with that classical round table."

Awesome Furniture

Gwyneth Paltrow's former apartment in New York City

The penthouse has 100-foot ceilings and a 500-square-foot terrace, at least one marble fireplace, and was decorated with some very cool modern-style furnishings when Paltrow owned it.

She and Martin had a very public breakup, with Paltrow posting about conscious uncoupling to the Goop blog and later writing an essay for British Vogue about their relationship, their falling out and the public's response.

"The public’s surprise gave way quickly to ire and derision. A strange combination of mockery and anger that I had never seen," Paltrow wrote. "I was already pretty tattered from what had been a tough year. Frankly, the intensity of the response saw me bury my head in the sand deeper than I ever had in my very public life.

Her Brentwood Estate

In 2012, she and Martin purchased this mansion for $10.45 million. It's located in Los Angeles' exclusive Brentwood neighborhood and has 8,000 square feet of living space with six beds and eight bathrooms.

It was listed as an "equestrian estate" with .75 acres of grounds with a stable and horse paddock. Seems a bit small, land-wise, to be an equestrian estate, though.

And Paltrow hates horses, so it's unlikely that that horses live here, too.

It's Her Current Home

We believe this estate is her current home and where she has been spending most of her time (she has purchased several other homes, including a mansion in Malibu and the Hamptons). This one matches up to certain photos of hers that she posted on Instagram with her husband, Brad Falchuk, and was featured in a Goop commercial.

She and Falchuk met on the set of "Glee" in August 2014. Her performance that season received rave reviews and she earned an Emmy for Outstanding Guest Actress in a Comedy Series.

Redesigned by Paltrow

The mansion features a good amount of storage space.

This seems like a walk-in closet, which has an enormous amount of room for boots and shoes.

Black and White Flooring

The house features dark hexagon-tiled flooring with white grout.

The house is located in the Brentwood sub-neighborhood, Mandeville Canyon, which is home to stars like Arnold Schwarzenegger and Dr. Dre, who lives in a ridiculously huge mansion.

The Kitchen

The kitchen features a butcher-block-topped kitchen island, subway tiling and a familiar marble backsplash behind the oven and sink.

It's where Paltrow will sometimes Instagram videos of her, Falchuk and her kids cooking.

Paltrow is well-known for her health-conscious cookbooks and has written four of them.

Moving In With the Hubby

Paltrow and Fulchuk married in 2018 but didn't move in together until almost a year later.

"I think it certainly helps with preserving mystery and also preserving the idea that this person has their own life," Paltrow told Harper's Bazaar during an interview published in January 2020. "So this is something I’m trying to remain aware of now as we merge together."

Paltrow has two children, Apple and Moses, both of whom she had with Martin. Falchuk also has two children from another marriage.

The Office

Paltrow told Bazaar that she quit acting for good and said she would "literally never" come back and said she "really burned myself out."

She even hates seeing any of the movies she has starred in. "I vom, I gag. I hate it," she told the publication.

She has, however, returned to acting for a small role in Netflix's "The Politician," a series that was co-created by her husband.

Marble Counters

Judging from all of the places she has lived, Paltrow is a big fan of marble.

She even installed a large marble countertop in this room, which functions as a pretty shelf.

Living for Goop

After the birth of her daughter in 2004, Paltrow decided to quit acting for good (more or less).

In 2008, she started a nutritional email newsletter. The first one had recipes for banana nut muffins and turkey ragú. A year later, eccentric branding guru Peter Arnell took her on as a client and advised her to brand the upcoming business as Goop. The name was borne out of a joke that all successful internet companies have double o's in their name.

Goop started selling (mostly expensive) products in 2014 and caught the eye and ire of the internet with some of its questionable offerings, like a package of disposable wipes for $22 or its infamous jade egg.

A $250 Million Business

Today, Goop is worth around $250 million. Its average customer makes $100,000 a year or more, and Goop has partnerships with high-end brands like Tumi.

The brand has become so popular Paltrow has a show, "The Goop Lab" on Netflix. That show, like Goop, has been mocked and relentlessly criticized, but she can laugh all the way to the bank.

Or to one of her many homes.