Average pay (via Glassdoor): $54,115
What was once seen as a passing fad is now a monster in the world of advertising. I’m talking about social media.
Social media was once a way for your grandma to keep up with your shenanigans, but it can make or break million-dollar companies and political campaigns too. Social media specialists and strategists step in to ensure these companies post updates that will grow the business while alienating none of its client base.
Some social media strategists act as the filter between the owner’s mouth and the world, keeping things like politics and other polarizing updates off the page, while others act autonomously by researching their audience and posting with minimal input from upper management.
With social media here to stay, it’s logical this is one of the hottest jobs of the future. The CJFI shows an 84 percent year-over-year job growth in 2018, and the steady growth of social media in general will keep this on an upward trajectory.
The BLS doesn’t have a social media specialist category, but it lumps it in with advertising, promotions and marketing managers field, which it predicts to grow by 10 percent through 2026.