Celebrities Who Make the Most on Merchandise

Side hustles aren’t just for everyday folks. Celebrities have them, too. In fact, selling branded merchandise to devoted fans is how stars make extra money.

This business can be very lucrative for some celebrities. And the top earners are no longer just your traditional singers and actors. Now YouTubers and influencers are getting in on the mix and making boatloads of money. 

But whose products are the biggest revenue generators? These celebrities make the most money from their merchandise.

Job: Singer, actor

No. of products: 100

Average product price: $48.43

Merch revenue: $3,578,840

Note: Data is based on NetCredit’s “Celebrity Merchandise Index” report.

Is anyone surprised to see Queen Bey? If anything, it’s a surprise to not see her at the top of the list. But when your net worth is $440 million, you don’t really have to worry too much about selling merch on the side.

As one of the most famous celebrities in the world, Beyoncé is a cultural icon, with hits like “Single Ladies” and her album “Lemonade.” At her store, you can find everything from face masks and mugs, to apparel and home decor. 

Shop for merchandise at Beyoncé’s Official Store.

Job: Singer, actress

No. of products: 47

Average product price: $30.60

Merch revenue: $4,151,525

Trinidadian singer and rapper Nicki Minaj has been a big name for over a decade, producing hits like “Super Bass” and “Feeling Myself,”  which featured none other than Beyoncé.

Minaj has garnered a massive following of fans who love her outlandish, ever-changing style and her impressive rapping abilities. This is how she’s managed to make a nice chunk of change (around $4.1 million) with her CDs, phone cases, hoodies and more.

As impressive as that number is, it barely makes a dent in her estimated $100 million net worth.

Shop for merchandise at Nicki Minaj’s Official Store.