Budget: $250 million
Domestic gross: $73 million
Worldwide gross: $284 million
Loss (inflation adjusted): $137-$224 million
“John Carter” was a gigantic Disney movie that was, ideally, supposed to spawn sequels derived from Edward Rice Burroughs’ “John Carter of Mars” book series. Instead, “John Carter” ended up being the biggest movie flop of all time. Disney reportedly spent $100 million on marketing the movie, but was thwarted by director Andrew Stanton who directed Pixar smash hits like “Finding Nemo” and “WALL-E.”
According to Vulture, Stanton had enough power to steer the marketing campaign to his liking, and blocked Disney when they tried to take him in a different direction. A former studio marketing chief told the publication, “This is one of the worst marketing campaigns in the history of movies. It’s almost as if they went out of their way to not make us care.”
Seven years later, we do care about “John Carter” — just not in the way that Disney would have liked.