Best Celebrity Beauty Companies

Celebrity brands are sweeping the beauty industry.

Best Celebrity Beauty Companies

Celebrities are turning their fame — and social media brands — into lucrative income streams by developing and launching their own beauty lines or partnering with established companies. Often, as with the Kardashian sisters, they have a built-in customer base with millions of social media followers.

By marketing online, celebrities build a trusted relationship with consumers. They can launch and sell products with little or no advertising or marketing costs, making their brands very profitable. Some celebrities make as much, or more, from selling beauty products as they do from their primary jobs.

These are the top beauty lines that celebrities have ever created.

30. Hilary Duff — Daydreamer Palette (Nudestix)

Founded: 2019

Headquarters: Toronto, Canada

Products: Cosmetics

Number of employees: N/A

Revenue (2019): N/A

Value: N/A

Instagram:hilaryduff

IG followers: 15.3 million

Bottom Line: Daydreamer Palette (Nudestix)

Actress Hilary Duff (famous for her "Lizzie McGuire" role) grew up on a TV set in the makeup chair and loves to play around with color and foundation.

She was keen to have a makeup line of her own but felt that the beauty market was already crowded. She discovered Nudestix, a family-run business set up by three sisters, whose vision of cruelty-free, vegan products that give a no-fuss natural look aligned with Duff’s values.

She decided to collaborate with the brand to create her own collection.

29. Tracee Ellis Ross — Pattern

Founded: 2019

Headquarters: El Segundo, California

Products: Haircare

Number of employees: N/A

Revenue (2019): N/A

Value: N/A

Instagram:traceeellisross

IG followers: 8.6 million

Bottom Line: Pattern

Tracee Ellis Ross is an actress, who starred on hit TV shows such as "Girlfriends" and "Black-ish." She is known for wearing her kinky-curly hair loose and encouraging black women to embrace wearing their hair naturally, instead of relaxing or perming it.

Since childhood, she has had a hard time finding well-priced products that worked for her drier Afro-textured hair. So she launched Pattern, a haircare line for people with curly, coily and tight-textured hair and wants to empower young women of color to embrace their natural looks.

28. Millie Bobbie Brown — Florence by Mills

Founded: 2019

Headquarters: El Segundo, California

Products: Skincare and cosmetics

Number of employees: N/A

Revenue (2019): N/A

Value: N/A

Instagram:milliebobbybrown

IG followers: 34 million

Bottom Line: Florence by Mills

Teenage actress Millie Bobbie Brown is known for her roles on TV series "Eleven" and "Stranger Things." In 2019, she launched a skincare and makeup brand for Gen Z-ers like herself called Florence by Mills.

She felt there was a real gap in the market for easy-to-use, affordable products for teens that were made with natural ingredients. The entire line is vegan, PETA-certified to be cruelty-free and made without parabens or sulfates.

Brown named the brand by combining the first name of her great-grandmother Florence, one of her greatest inspirations, with her own nickname, Mills.

27. Justin Forsett — Hustle Clean (formerly ShowerPill)

Others founders: Wale Forrester, Wendell Hunter

Founded: 2012

Headquarters: San Francisco, California

Products: Athletic body wipe, other hygiene products

Number of employees: 1-10

Revenue (2019): $2 million (estimated)

Value: $4.8 million (estimated)

Instagram:jforsett

IG followers: 64.9K

Bottom Line: Hustle Clean (formerly ShowerPill)

ShowerPill was started by three college friends from Cal Berkeley who went on to become an EMT, a firefighter and an NFL football player.

The product name came from a joke that athletes often wished there was a magic "shower pill" they could take when there wasn’t time to wash. Forsett, who played nine seasons in the NFL on six teams, realized that many players in the NFL often suffered sweat-related infections because they couldn’t always get clean after training.

The trio developed cleaning wipes that can remove sweat, dirt and body odor, kill germs and prevent infection. In 2020, Forsett and ShowerPill co-founder Wale Forrester changed the name of ShowerPill to Hustle Clean in a rebranding effort and now offer a full range of personal care products, designed for active people and "everyday athletes."

26. Victoria Beckham — Victoria Beckham Collection for Estee Lauder

Founded: 2016

Headquarters: New York City, New York

Products: Cosmetics

Number of employees: N/A

Revenue (2019): N/A

Value: N/A

Instagram:victoriabeckham

IG followers: 28.4 million

Bottom Line: Victoria Beckham Collection for Estee Lauder

Former Spice Girl and fashion designer Victoria Beckham launched three limited-edition capsule collections with cosmetics giant Estee Lauder.

The initial offering consisted of 14 pieces, eyeshadows and lipsticks, designed to reproduce Victoria’s signature smoky eyes and pale lips. The collections were intended to capture the looks of five cities: London, Paris, Los Angeles, New York and Miami.

Both the first collection, and two later ones, sold on launch. In 2019, Victoria debuted her own line of makeup and skincare, Victoria Beckham Beauty.

25. Charmaine Sheh — Sh

Founded: 2019

Headquarters: N/A

Products: Lipsticks

Number of employees: N/A

Revenue (2019):$2 million (estimated)

Value: $4.8 million (estimated)

Instagram:charmaine_sheh

IG followers: 1 million

Bottom Line: Sh

Hong Kong actress Charmaine Sheh came up with the idea of making her own line of lipsticks when she was on the set of the Chinese blockbuster "Story of Yanxi Palace."

She had to blend reds to get the exact colors she liked for her character and thought she should try making her own line of cosmetics.

While the line currently only sells lipsticks through WeChat’s e-commerce platform in China, Sh sold 100,000 units of lipstick in its first year.

24. Monika Deol — Stellar Beauty

Founded: 2017

Headquarters: Toronto, Canada

Products: Cosmetics

Number of employees: 22

Revenue (2019):$4 million

Value: $9.6 million (estimated)

Instagram:monika.deol

IG followers: 3,985

Bottom Line: Stellar Beauty

Monika Deol is a well-known Canadian TV personality of Indian descent. Working in television, she was forced to make her own custom blends of foundation and makeup as she couldn’t find colors that suited her mid-range skin tone.

When Monika researched the medium-complexioned market in North America, she found it was both underserved and the fastest-growing demographic.

She established Stellar Beauty to prioritize colors for mid-range women and address the market gap. Stellar products are cruelty-free, vegan and don’t include parabens or sulfates.

23. David Beckham — House 99 (L’Oreal)

Founded: 2018

Headquarters: Clichy, France

Products: Skincare, haircare and grooming

Number of employees: N/A

Revenue (2019): N/A

Value: N/A

Instagram:davidbeckham

IG followers: 63.6 million

Bottom Line: House 99 (L’Oreal)

David Beckham is one of the most famous soccer players in the world and a menswear brand ambassador. In 1999, he married wife Victoria Adams, had his first child, and his team Manchester United won three trophies in a single season.

This may be the reason his line of skincare, haircare, styling products and tattoo care (Beckham is famous for his tattoos) for L’Oreal is called House 99.

Beckham worked closely with the beauty brand on every step of developing the range.

22. Eva Mendes — Circa

Founded: 2015

Headquarters: Deerfield, Illinois

Products: Cosmetics

Number of employees: N/A

Revenue (2019): N/A

Value: N/A

Instagram:evamendes

IG followers: 2.3 million

Bottom Line: Circa

While actress and model Eva Mendes is known for her sultry looks that echo the glamorous movie stars of Hollywood’s Golden Age, she grew up wearing drugstore cosmetics as they were all she could afford.

When she set out to create her own makeup line, Mendes wanted to create quality products that were also affordable and cruelty-free. She joined forces with pharmacy chain Walgreens, and Circa was born.

Mendes is both the creative director and face of the brand. All Circa products retail for less than $15.

21. Salma Hayek — Nuance

Founded: 2011

Headquarters: Woonsocket, Rhode Island, USA

Products: Skin, haircare and cosmetics

Number of employees: N/A

Revenue (2017): N/A

Value: N/A

Instagram:salmahayek

IG followers: 15.3 million

Bottom Line: Nuance

Actress Salma Hayek grew up in Mexico and was heavily influenced by her grandmother, a cosmetologist who developed her own beauty products from natural ingredients.

She wanted to create a line of products that incorporated traditional plants that her Mexican grandmother used — blue agave, prickly pear, lime — and that Hayek uses in her own skincare regime.

She launched Nuance Selma Hayek with the pharmacy chain CVS as a range of premium beauty products at affordable prices. The line was discontinued by CVS in 2017.

20. Drew Barrymore — Flower Beauty

Founded: 2013

Headquarters: Rogers, Arkansas, USA

Products: Cosmetics

Number of employees: 40

Revenue (2019): $7 million

Value: $16.8 million (estimated)

Instagram:drewbarrymore

IG followers: 13.3 million

Bottom Line: Flower Beauty

Actress Drew Barrymore spent a lot of time in makeup chairs on movie sets since as a child and developed a passion for makeup.

She served as co-creative director for makeup company, Cover Girl, for eight years and learned the business of running a beauty company. Barrymore wanted to offer women an affordable range of makeup that was cruelty-free, made from top-quality ingredients and performed well.

The budget-friendly Flower Beauty range is sold exclusively at Walmart stores in the United States or online.

19. Ha Ji-Won — J. One

Founded: 2015

Headquarters: Busan, South Korea

Products: Skincare

Number of employees: 44

Revenue (2019):$8 million

Value: $24 million (estimated)

Instagram: hajiwon1023

IG followers: 1.7 million

Bottom Line: J. One

Ha Ji-Won is a well-known Korean actress and social media influencer who wanted a line of skincare products that would cut down the time of her morning beauty routine.

J.One’s products are designed to perform multiple functions for women with busy lives, reducing the need to spend time on their daily beauty routine.

The line became a cult favorite with her fans and was Sephora USA’s top-selling range in 2018. The actress is currently in a legal dispute with the line’s distributor and no longer involved with the brand.

18. Ali Hewson — Nude Skincare

Founded: 2007

Headquarters: London, England

Products: Skincare

Number of employees:49

Revenue (2019): $9 million

Value: $21.6 million (estimated)

Instagram:beautycounter

IG followers: 404K

Bottom Line: Nude Skincare

Ali Hewson, the wife to singer and activist Bono, is passionate about organic food and healthy living.

As she got older, she couldn’t find good-quality natural skincare products that had anti-aging benefits. She and friend Bryan Meehan, owner of U.K. organic food chain Fresh & Wild, started a line to address this gap.

Nude Skincare products are free of parabens, sulfates, mineral oil and silicone, and include plant-based ingredients that help older skin. The Nude Skincare line was bought by Beauty Counter in 2016, but Hewson remains involved with the brand.

17. Miranda Kerr — Kora Organics

Founded: 2009

Headquarters: New South Wales, Australia

Products: Body and Skincare, Cosmetics

Number of employees: 57

Revenue (2019):$11 million

Value (2019): $26.4 million (estimated)

Instagram:mirandakerr

IG followers: 12.3 million

Bottom Line: Kora Organics

Miranda Kerr is an Australian model-turned-entrepreneur, best-known as a Victoria’s Secrets Angel. She is passionate about organic food, yoga and meditation and accredited as a health coach.

Kerr said she searched for non-toxic, natural beauty products to use when she was modeling, in keeping with her personal wellness philosophy. Unable to find the products she wanted, she decided to create them and Kora Organics was born.

Kerr now focuses full-time on her company and has plans for new product lines, such as health supplements, in the future.

16. Jeffree Star — Jeffree Star Cosmetics

Founded: 2014

Headquarters: Chatsworth, California

Products: Cosmetics

Number of employees: N/A

Revenue (2019): $13 million

Value: $31.2 million (estimated)

Instagram:jeffreestar

IG followers: 15.5 million

Bottom Line: Jeffree Star Cosmetics

Jeffree Star is a makeup artist, singer and songwriter who has become a high-profile beauty influencer on YouTube. He started wearing makeup when he was 12 and found he could use it to overcome his shyness.

He is known for his dramatic, bold use of color in tutorial videos, which he started posting as a reaction to what he saw as the blandness of other makeup videos.

He carried his love for unconventional color over to his makeup line, which he launched with his life savings, starting with liquid lipsticks.

15. Hillary Peterson — True Botanicals

Founded: 2014

Headquarters: San Francisco, California

Products: Skincare

Number of employees: 81

Revenue (2018):$16 million

Value: $48 million (estimated)

Instagram:truebotanicals

IG followers: 175K

Bottom line: True Botanicals

Hillary Peters started True Botanicals after surviving cancer and being unable to find all-natural non-toxic skincare.

All True Botanical products are certified by Made Safe, a nonprofit that screens brands for toxic ingredients. Peters conducted clinical trials of her products to show both consumers and beauty editors that her products were effective as well as non-toxic.

Actress Olivia WIlde had been seeking a natural beauty company to partner with and became a part-owner and chief brand activist for the company.

14. Kylie Jenner — Kylie Skin

Founded: 2019

Headquarters: Woodland Hills, California

Products: Skincare

Number of employees: 16

Revenue (2019): $25 million (estimated)

Value: $900 million (with Kylie Cosmetics)

Instagram:kyliejenner

IG followers: 185 million

Bottom Line: Kylie Skin

Kylie Jenner is the youngest of the Kardashian clan, famous for their TV reality show, "Keeping Up With the Kardashians," and for being top social media influencers.

After launching a successful cosmetics line, Kylie went on to develop a skincare range that is vegan, cruelty-free and without parabens or sulfates. Just as with her lip kits, the initial launch of products sold out quickly.

She keeps her overheads low by launching new and limited-edition products, and marketing, directly on her social media channels to her more than 270 million-plus followers.

13. Iman Abdulmajid — Iman Cosmetics

Founded: 1994

Headquarters: New York City, New York

Products: Cosmetics and Skincare

Number of employees: 172

Revenue (2019):$25 million

Value: $60 million (estimated)

Instagram:the_real_iman

IG followers: 661K

Bottom Line: Iman Cosmetics

When supermodel Iman started modeling in the 1970s, she found that makeup artists couldn’t match her skin tone with foundation and she was forced to blend her own and bring them with her for every shoot.

She decided that when she left modeling, she would create a cosmetics company for women with darker skin tones who were being overlooked by beauty brands.

When Iman started her company in 1994, it was the first one that offered a wide range of foundations for women of all skin colors.

12. Gwyneth Paltrow — Goop

Founded: 2008

Headquarters: Santa Monica, California

Products: Skincare, Health Supplements, Perfume

Number of employees: 200

Revenue (2019): $25 million (estimated)

Value:$250 million

Instagram:gwynethpaltrow

IG followers: 7.1 million

Bottom Line: Goop

Goop is the brainchild of actress, cookbook author and businesswoman Gwyneth Paltrow.

Starting as a weekly wellness and food newsletter, Goop has grown to become a curated e-commerce site for wellness and healthy beauty products, travel guides, fashion and homewares. The brand has launched pop-up shops, a men’s newsletter, an annual wellness summit, print magazine, podcast and Netflix series, "The Goop Lab."

In 2016, Goop introduced its own brand of fragrance, health supplements and organic skin-care. Goop makes 70 percent of its revenue through sales of other brands' products.

11. Britney Spears — Britney Spears Fragrances (Elizabeth Arden)

Founded: 2004

Headquarters: New York City, New York

Products: Perfumes

Number of employees: N/A

Revenue (2019):$50 million (estimated)

Value: $120 million (estimated)

Instagram:britneyspears

IG followers: 25.2 million

Bottom Line: Britney Spears Fragrances (Elizabeth Arden)

Pop icon Britney Spears is one of the most successful and best-selling recording artists and entertainers in the world. Billboard Magazine ranked her as the eighth-biggest artist of the 2000s.

Spears also has one of the biggest celebrity perfume empires in the world, with her range of 28 fragrances selling more than $1 billion. Her first fragrance, Curious, was the top-selling scent of 2004, earning over $100 million in sales.

Britney Spears fragrances are known for their bright, colorful packaging, young, ultra-feminine scents, and are aimed at teenage girls.

10. Cindy Crawford — Meaningful Beauty

Founded: 2004

Headquarters: El Segundo, California

Products: Skincare

Number of employees: 425

Revenue (2019): $100 million

Value: $240 million (estimated)

Instagram:cindycrawford

IG followers: 4.8 million

Bottom Line: Meaningful Beauty

Model Cindy Crawford always has been passionate about skincare because one of her job requirements is good skincare.

She went to skincare specialist Dr. Jean-Louis Sebagh in Paris, who made custom-blended products for her skin. As Crawford got older, she became more interested in anti-aging products for mature skin. She and Sebagh wanted to create meaningful beauty products for older women.

They partnered with direct marketers, Guthy-Renker to sell Meaningful Beauty on Amazon and in Ulta stores.

9. Kim Kardashian West — KKW Beauty

Founded: 2017

Headquarters: Oxnard, California

Products: Cosmetics and perfume

Number of employees:31

Revenue (2018):$107 million (estimated)

Value (2018):$240 million (estimated)

Instagram:kimkardashian

IG followers: 179 million

Bottom Line: KKW Beauty

In true Kardashian style, Kim Kardashian West launched KKW Beauty by posting an Instagram video. She’s known for her elaborate face contouring makeup. The line started with a contour kit and expanded to offer a complete range of cosmetics and perfume.

Like Kylie Jenner, West releases new and limited-edition products on her social media, and can earn $10 million or more in a single day. Kim also owns KKW Beauty outright, outsources manufacturing and packaging, and spends little on marketing and advertising.

She has plans to expand into skincare and haircare.

8. Lady Gaga — Haus Beauty

Founded: 2019

Headquarters: Manhattan Beach, California

Products: Cosmetics

Number of employees: 15

Revenue (2019): N/A

Value: N/A

Instagram: ladygaga

IG followers: 42.8 million

Bottom Line: Haus Beauty

Haus Laboratories is singer and actress Lady Gaga’s new makeup line, created together with her long-time makeup artist Sarah Tanno. Lady Gaga (real name Stefani Germanotta) said she believed makeup largely is responsible for her Lady Gaga persona and was important in helping people create self-acceptance and confidence.

Lady Gaga chose Amazon exclusively for her blend-able, vegan and cruelty-free range as they were the only retailer that would allow her full creative control.

Haus Laboratories products were one of Amazon’s top 10 bestsellers when they launched.

7. Elizabeth Taylor — House of Taylor (Revlon)

Founded: 1988

Headquarters: New York City, New York

Products: Perfumes

Number of employees: N/A

Revenue (2019): $200 million (estimated)

Value: $480 million (estimated)

Instagram: elizabethtaylor/revlon

IG followers: 138K/2.6 million

Bottom Line: House of Taylor (Revlon)

The late screen star Elizabeth Taylor started the trend of global celebrity beauty brands back in 1988 when she launched her first perfume, Passion.

Her company, House of Taylor (now owned by Revlon) was a collaboration with the cosmetics company Elizabeth Arden, and the star was actively involved in creating scents. Her second scent, White Diamonds, made over $1.5 billion by 2018. That same year, a Taylor perfume was selling every 15 seconds globally.

Elizabeth Taylor AIDS Foundation still receives 25 percent of royalties from all perfume sales.

6. Ariana Grande — Ariana Grande Fragrances (Luxe Brands)

Founded: 2015

Headquarters: Plantation, Florida

Products: Perfumes

Number of employees: N/A

Revenue (2019): $200 million (estimated)

Value: $480 million (estimated)

Instagram:arianagrande

IG followers: 194 million

Bottom Line: Ariana Grande Fragrances (Luxe Brands)

Superstar pop singer Ariana Grande has launched new perfumes each year since 2015, when Ariana Grande Fragrances debuted, in partnership with Luxe Brands.

The line brought in $150 million in sales in the first two years, and there are now seven scents. In 2019, her new perfume, Cloud, won the Fragrance of the Year Popular Award.

Grande will soon be launching a new body care line under the name Thank U, Next, which is the name of both her hit song and a new perfume from 2019.

5. Huda Kattan — Huda Beauty

Founded: 2011

Headquarters: Dubai, United Arab Emirates

Products: Cosmetics and skincare

Number of employees: 48

Revenue (2019):$250 million (estimated)

Value:$610 million (estimated)

Instagram:hudabeauty/huda

IG followers: 45.7 million/2.1 million

Bottom Line: Huda Beauty

Huda Kattan is a professional makeup artist who became one of the top 20 beauty bloggers in the world, has the top Instagram beauty account and is a YouTube star with her makeup videos.

She started by selling eyelash extensions and moved to a full makeup line that has since become one of the world's most popular. Kattan has also launched WISHFUL, a cruelty-free skincare line made from natural ingredients.

She and her sisters, Mona and Alya, run Huda Beauty and star in the reality TV show, "Huda Boss."

4. Jessica Alba — Honest Beauty (The Honest Company)

Founded: 2015

Headquarters: Santa Monica, California

Products: Skin and haircare, cosmetics

Number of employees: 338

Revenue (2019): $300 million

Value: $1 billion (estimated)

Celebrity Instagram:jessicaalba

IG followers: 18.4 million

Bottom Line: Honest Beauty (The Honest Company)

When A-list actress Jessica Alba was pregnant with her first child, she had an allergic reaction to a laundry detergent for babies.

After researching chemicals in everyday products, and being unable to find chemical-free ones, she decided to set up a company that made all-natural baby and household products at affordable prices.

The Honest Company launched in 2012, with $10 million in sales the first year. In 2015, Alba added the Honest Beauty range, selling makeup, skincare and haircare products that are vegan and free of petro-chemical ingredients.

3. Kylie Jenner — Kylie Cosmetics

Founded: 2015

Headquarters: Oxnard, California

Products: Cosmetics

Number of employees:45

Revenue (2019): $420 million (estimated)

Value: $900 million (with Kylie Skin)

Instagram:kyliejenner

IG followers: 185 million

Bottom Line: Kylie Cosmetics

Kylie Jenner was born in 1997 and has maximized her opportunities as a member of the Kardashian family.

Known for her oversized made-up lips, Jenner first launched lip kits online after testing colors on social media. The kits sold out in less than a minute. Kylie Cosmetics now offers a full makeup range, which Jenner markets mostly through her social media channels.

She's not a billionaire (as was reported), but her beauty business has made her rich.

2. Jennifer Lopez — Jennifer Lopez Perfumes (Designer Parfums)

Founded: 2002

Headquarters: Watford, United Kingdom

Products: Perfumes

Number of employees: N/A

Revenue (2019): N/A

Value: $2 billion

Instagram:jlo

IG followers: 125 million

Bottom Line: Jennifer Lopez Perfumes (Designer Parfums)

Actress, entertainer, fashion icon and entrepreneur Jennifer Lopez ( J Lo) was only the second celebrity after Elizabeth Taylor to launch a successful long-running perfume line.

J Lo's first scent, Glow by J Lo, debuted as a collaboration with Coty (her range is now licensed by Designer Parfums). The curvy bottle was shaped like Lopez’s famous figure. Based on the success of Glow, new scents often used the Glow name: Blue Glow, LA Glow or Miami Glow.

By 2019, Lopez had released 30 fragrances, including several for men.

1. Rihanna — Fenty Beauty

Founded: 2017

Headquarters: San Francisco, California

Products: Cosmetics

Number of employees: 45

Revenue (2018): $570 million

Value:$3 billion (estimated)

Instagram:badgalriri

IG followers: 81 million

Bottom Line: Fenty Beauty

Rihanna created her cosmetics line because she felt that most cosmetic companies didn’t meet the needs of women of color. Her first product was the award-winning Pro Filt’r foundation, which is now made in 50 shades to cover a wide range of skin tones.

Fenty Beauty promotes inclusive advertising by using models of all shapes, sizes and skin colors, and relies heavily on social media influencers.

The brand made $72 million in the first month of sales, and Time Magazine named Fenty Beauty as one of the best inventions of 2017.

Related:Best Discontinued Cosmetics