The phrase "are you a Mac or a PC" went viral before going viral was a thing, thanks to the "Get a Mac" campaign from Apple.
The series of 66 commercials started in 2006 and were also known as "Mac vs. PC." John Hodgman played the nerdy PC and Justin Long played the cool Mac. In the playful, funny ads, Mac managed to be competitive without bullying, which is nearly impossible in advertising.
The campaign was a significant success and parodies, memes and imitations were quickly created from all kinds of places including “South Park,” Lego, religious groups, Greenpeace and the Republican National Convention.
"A testament to how it impacted popular culture, it's hard to find an ad campaign that generated more knockoffs and memes other than the 'Got Milk?' work back in the day," John Boiler, founder, chief executive officer at 72andSunny told Ad Age. "In the early days of social and sharability of the internet, people were making the effort to put their own spin on it."