Here’s What Happened to Marilyn Monroe’s Multimillion-Dollar Estate
You know how some people seem to get even more famous after they’re gone? That’s exactly what happened with Marilyn Monroe. But behind all the glitz and timeless photos is a tangled mess of money, missed chances, and a legal puzzle that’s still making headlines decades later.
The Estate Marilyn Monroe Left Behind Was Surprisingly Modest

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When Marilyn died in 1962, her assets totaled about $800K, which would be around $7 million today. She spent freely and gave generously, and by the time her estate was settled, it had dwindled to roughly $370K. It was far less than what many expected.
Most of Marilyn’s Legacy Ended up in the Hands of Her Acting Coach

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Her longtime mentor and confidant, Lee Strasberg, inherited 75 percent of her intellectual property rights. This included the legal power to license her name, likeness, and image, even though those assets had not been formally trademarked or protected during her lifetime.
Marilyn’s Therapist Received a Generous and Meaningful Share

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Psychiatrist Dr. Marianne Kris was left a quarter of the estate. When she died in 1980, her portion was transferred to the Anna Freud Centre in London, which helps children with mental health issues. Marilyn’s choice reflected her personal struggles and desire to support others.
An Unknown Widow Became the Gatekeeper of a Global Icon

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After Strasberg died, his third wife, Anna Strasberg, inherited the rights Marilyn left to him. Though she had never met Marilyn, Anna managed the estate for decades and struck licensing deals that turned the late actress into a commercial brand recognized worldwide.
A Brand Management Firm Now Holds Marilyn’s Commercial Reins

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In 2011, Anna Strasberg sold her interest in Marilyn’s estate to Authentic Brands Group. The company, which manages several celebrity estates, purchased the rights for an estimated $20 to $30 million and now oversees everything from image licensing to merchandise deals.
The Estate Continues to Generate Millions Each Year

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Even decades after her death, Marilyn’s estate remains one of the top earners among deceased celebrities. Annual revenues come from fashion campaigns, branded merchandise, and advertising deals.
The Official Cause of Death Remains a Subject of Public Fascination

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On August 5, 1962, Marilyn was found dead at her Brentwood home. The cause was acute barbiturate poisoning, ruled a probable suicide by the coroner. While authorities found no signs of foul play, public interest in the mysterious circumstances surrounding her death never faded.
Her Relationships Sparked Decades of Conspiracy Theories

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Marilyn’s rumored affairs with President John F. Kennedy and Attorney General Robert Kennedy have fueled speculation about her final days. Although investigations confirmed a drug overdose, many believe her high-profile connections may have influenced how her death was reported.
Legal Gray Areas Complicated Control of Her Image

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Marilyn’s estate faced legal trouble when courts ruled that her right of publicity did not extend beyond her death, since she died a New York resident. This decision weakened her estate’s exclusive claim over her likeness and allowed others to use her image freely in some states.
Her Belongings Fetched Millions at Public Auctions

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In 1999, a Christie’s auction featuring Marilyn’s personal effects brought in over $13 million. Items like her makeup, dresses, and handwritten notes attracted collectors and fans. The overwhelming response showed how deeply connected the public still felt to her legacy.
Marilyn’s Final Home Was Nearly Demolished

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The Brentwood home where Marilyn died was nearly torn down in 2023. Preservationists fought to save it, and the Los Angeles City Council ultimately gave it historic landmark status. The property, which she purchased herself, remains a deeply personal symbol of her final chapter.
Marilyn’s Estate Is a Warning in Estate Planning Circles

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Lawyers use Marilyn’s situation as an example of what happens when intellectual property rights are not safeguarded. Because she failed to establish a living trust, her estate ended up controlled by someone outside her inner circle.
Estate Fought Hard to Protect Her Digital Likeness

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In 2014, a legal dispute arose over plans to use Marilyn’s image for a virtual tour. Her estate challenged the use since unauthorized digital recreations violated her posthumous rights. The case highlighted the growing need to protect celebrity legacies in a digital world.
Major Brands Capitalized on Marilyn’s Timeless Image

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Under Anna Strasberg’s direction, licensing deals brought Marilyn’s face into campaigns for companies like Mercedes-Benz and Coca-Cola. Her glamorous image was used on everything from perfumes to calendars and introduced her to new audiences while keeping her relevant in popular culture.
Her Cultural Legacy Keeps Growing Through Fashion and Film

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Authentic Brands Group has signed partnerships that place Marilyn’s image in fashion collections, documentaries, and museum exhibits. These efforts ensure her icon status stays intact.